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All ADMS lists are guaranteed to be of the highest quality in the industry. Lists are updated quarterly, NCOA'd twice a year and certified to be 93% accurate.

About Us
www.dmlist.com is the Internet home to American Direct Marketing Services, Inc. (ADMS) a Dallas, TX based direct marketing firm established in 1975. ADMS is a wholly owned subsidiary of Casson Media Group, Inc.

ADMS specializes in investor lists, financial lists and wealthy affluent consumer lists for direct mail, e-mail and telemarketing campaigns. We serve list brokers, direct marketers, financial publishers, the financial services community, affluent consumer marketers and investor relations/financial communications firms.


What We Do

American Direct Marketing Services (ADMS) specializes in investor lists, financial lists and wealthy affluent consumer lists for direct mail, e-mail and telemarketing campaigns. ADMS’ unique and proprietary database of direct response investors, wealthy individual investors and affluent consumers fit within the top 4% of American society, even includes the top 1% of the ultra affluent, which can be used for a variety of marketing campaigns.

Our marketing services include but are not limited to, renting direct mail and telemarketing lists, developing and executing direct response investor lead generation programs, e-mail marketing and deployment plus creative ad design and consulting services. We help our clients communicate their message to millions of potential new customers by delivering compelling offers through the use of our proprietary products, media channels and distribution platform.


Management
  • Scott Casson, President
    Mr. Casson has been employed with American Direct Marketing Services (ADMS) since 1999. He started as a salesman, advanced to Senior Account Manager, then Vice President and is now President of the Company. His sales and marketing expertise is in acquisition of major clients, client relationship management, client retention and product development. Since joining ADMS, he has had a 300% increase in sales, becoming a million-dollar producer. Mr. Casson received a bachelor’s in Political Science from Westminster College, in Fulton, Missouri.

  • L. David Harrison, CPA, Financial Operations and Acting CFO
    Mr. Harrison brings a wide range of experience in the financial services industry, including serving as a Senior Executive Officer and CFO for three major bank holding companies where he planned and executed numerous mergers and acquisitions. As a Senior Executive Officer and CFO of three NYSE listed bank holding companies (Texas American Bancshares in Fort Worth, Texas, and MCORP and BancTexas Group of Dallas, Texas), he provided financial management including mergers and acquisitions, and public and private financing, both domestic and international.

    He also served as a Director, Executive Vice President and CFO for Brock Residence Inns (now Marriott Residence Inns), a new all-suite hotel concept. Mr. Harrison also served as a Senior Vice President and Director of Finance for its parent company, Brock Hotel Corporation, a NYSE listed company.

    In 1987, Mr. Harrison formed LDH & Associates, a financial and small business consulting firm specializing in management assistance to financial services industry clients which includes bank holding companies, state and nationally chartered banks and savings and loans as well as newly formed companies of all types seeking funding and business plan development. Mr. Harrison has also served as a director of North Texas Motor Cars, Inc. of Addison, Texas. Mr. Harrison is a graduate of Texas Christian University, Fort Worth, Texas with a B.S.C. in Accounting, and a graduate of the SMU School of Banking. He is a Certified Public Accountant in Texas (Certificate & License ID #6263) and was a Registered Securities Representative having Series 7 and Series 63 licenses.

  • Sam Johnson, Executive Creative Director
    Sam Johnson has over 35 years of “hands on” experience as art director, copywriter, creative director and account executive serving clients such as Domino’s Pizza, Lone Star Gas Company, American Federal Bank, Nautilus, IBM and Toyota USA to name a few. He has been an independent consultant in the creative marketing industry since 1996, and specializes in developing strategic business, marketing and advertising plans for his clients. Mr. Johnson served as President and CEO of Point Communications, Inc., a $30+ million advertising agency, public relations firm and interactive graphics provider until he sold the company in 1996. Prior to Point Communications, he worked with two major advertising agencies, producing awarding-winning campaigns in every medium for nationally known clients.

  • David Muir, Director of Online Marketing
    Mr. Muir’s focus since 1996 has been in developing new technologies and methodologies that facilitate integrated marketing campaigns and operational strategies, especially pertaining to online digital solutions. He has served as President of ACP Systems since 1997 and as CTO for Beyondigital since 1999. ACP Systems specializes in developing product advertising solutions for the automotive aftermarket and racing venues. ACP Systems’ clients include Texas Motor Speedway, the second largest sports complex in the United States. Beyondigital is an award-winning marketing and creative design firm that produces highly visual “cutting-edge” marketing campaigns. Prior to that, he worked with Temerlin McClain, a major advertising agency, providing creative marketing solutions for clients such as Bell Helicopter, American Airlines, Invisalign and Match.com. Mr. Muir attended Texas A&M University, majoring in business management.

  • Doug Harrison, Chief Technology Manager
    Mr. Harrison attended the University of Texas at Arlington, pursuing a degree in Computer Science. He has over twelve years’ experience in sales, management and advertising, and has worked with two major retail optical chains, Eye Care Centers of America, Inc. and Lens Crafters, to develop and implement marketing and promotional campaigns, conduct training seminars, and coordinate new sales programs, systems setup and computer network integration. Since joining the Company, Mr. Harrison has contributed to the planning, development and implementation of the Company’s database platform, e-commerce marketing strategies and the technical support of its multiple business units.

  • Anita Mills, Due Diligence/Research Advisor
    Ms. Mills has been associated with the securities industry since 1981. Her experience includes owning and operating general securities broker-dealers, providing compliance consulting and investment evaluation expertise to the investment community and assisting client companies in setting up investor relations and operations departments.

    Prior to her entry into the securities industry, Ms. Mills worked for an independent oil and gas company as business manager and with a resort/land developer, performing feasibility studies for new business ventures as well as conducting corporate marketing research programs. She has held securities principal’s licenses (in the areas of general securities, financial and operations, options and municipal securities) and has held an investment adviser representative’s registration. Ms. Mills earned her A.B. degree from the University of California at Davis.

  • Mike Casson, CEO
    Mr. Casson has over 30 years’ experience working with a multitude of financial services firms plus national and international marketers of business to business and consumer products and services. Using fundamentally sound, proven and strategically positioned campaigns, he has developed an extensive and impressive list of satisfied clients in the public and private sectors.

    Mr. Casson received his BBA in marketing from Southern Methodist University in Dallas, Texas, where he also attended graduate school. He has held several securities licenses and was a Registered Investment Advisor and equity partner in a privately owned NASD member firm. He has served on the Board of Directors and was President of the Direct Marketing Association of North Texas and has been a guest lecturer at the University of North Texas, The University of Dallas, Southern Methodist University and numerous direct marketing conferences.

Quality Certification & Guarantee

All ADMS lists are guaranteed to be of the highest quality in the industry. Lists are updated quarterly, NCOA'd twice a year and certified to be 93% accurate.